Display stand



Nav. 20, I928. I 1,692,311

- v R. J. RADER DISPLAY STAND Filed May 5, 1927 ATTORNEYS) Patented Nov. 20, 19 28.

. v 1, 92,311 PATENT OFFICE.1A

ROBERT J. RADER oF NEW ROCHELLE, NEW YORK, ASSIGNOR 'lO G.- IPENNEY COM- PANY, OF NEW YORK, N. Y., A CORPORATION OF DELAWARE.

DISPLAY STAND.

1 Application filed May 3,

has particular reference to improvements in stands for displaying merchandise in a convenient manner. The principal obj ections to the display stands which have been used here tofore, are that the majority of them do not display active stockbut are only sample racks,

so that the stands are merely used for advertisingpurposes, and if active stock is on display it is usually enclosed or fastened in place on the stand so that the prospective buyer cannot readily examine or remove the article he desires.

It has been found that some types of merchandise may be most readily sold if the buyer is permitted to select the article'he desires from among a greatmany articles of the same kind. In this way, the buyer is enabled to make his own selection from the stock of ,rnerchandise to his own satisfaction while at the same time the clerks of the store arerelieved of the necessity of exhibiting the articles one by oneand returning them to the drawer or other receptacle .in which they are usually stored. It is the object of this invention to provide a display stand fora particular kind of merchandise which. may beplaced in a conspicuous section of the store so that it will be readily seen by a prospective buyer of the article displayed thereon or of any other article. 'Thus, the display of merchandise on the stand will suggest an article which the buyer did not havein mind whenhe entered the store. The buyer will frequently go to the stand and select the article he wants and hand I it to the clerk to complete the transaction without the aid of the clerk during the period of selection. In. this way the merchandise will virtually sell itself, and by employing several of such stands the number of clerks may be reduced and a greater volume of business may bedone.

The invention is concerned with the provision of a displaystand for wearing apparel and belts in particular. The stand is strong, durable, of light weight and inexpensive construction, and has a large capacity for effectively holding and exhibiting belts of differ ent grades and all sizes and from which they may be readily removed merely by withdrawing the same. The stand is preferably mounted on casters so that it may be readily moved from place to place and carries a conical rack divided into sectors for separating one type or one-priced belt from those of a different 1927. Serial No. 188 422.

type and price in the remaining sectors of the stand. Thebelts are arranged in conical tiers and each belt is suspended between'spa'ced. rings or 1n a slot so that it hangs supported by its own promotions, such as belt loops or buckles, the strap portion extending clownwardlytoward the floor. The top of the stand is provided with a rack for holding an adver-, t sing placard or price card while the base I rim of the conical rack is adapted to receive price tickets at each sector for indicating the price of the belts in that particular sector, whereas eachtier ofrings ifsadapted to hold belts of a different size from those in the other. tiers of the same sector. I g A better understanding of the invention may be had by reference to the accompanying drawing, in which 7 i Figure 1 is a perspective view of a preferred form of the display stand of this invention;

Fig. 2 is a plan View of one of the beltholding tiers;

Fig. 3 illustrates an enlarged portion of a belt-holding tier, showing several belts in sec:

.tion in order to illustrate how they aresuspended; and i Fig. 1 is an enlarged view of a belt showing how it is suspended from the tier rings of the stand. l

In the drawing, numeral 10 designatesthe upright standard which is supported by a number of feet 11 mounting casters 12, whereby the standard may be rolled from one place to another. Near the top of standard 10 are fastened a series of radial bars l3which ex? tend downwardly at an angle,t heir free ends being fastened and retained by a base ring 14 so that the structure resembles a cone. At spaced intervals along bars 13 are mounted the belt-holding tiers which comprise a pair of concentric spaced rings 15 and 16, preferably arranged in a plane parallel to base ring 14, so that each tier of rings is of a different diameter than the adjacent tiers.

As shown in Figs. 2 and 3, the spacebetween rings 15 and 16is adapted to receive the strap portion of belts 17 The tips of the belt straps are inserted between rings 15 and 16 and drawn through or allowed to slip between them in a downward direction until one of the belt loops 18 rests upon the upper surfaces of rings 15 and 16 to support the belt in that manner shown in Fig. 4:. Inasmuch as the tongue type of belt buckle and the flat ratchet type of belt buckle are thicker at the Various modifications in the structure of the conical rack may be made. For example, each merchandise holding tier may consist of a. flat ring provided With arcuatc slots instead of the spaced rings described above, or the conical rack may be made of metal provided with arcuate slots arranged in tiers i'or the purpose described instead of the plurality of double rings arranged in tiers.

For the purpose of indicating the prices of the belts in each one of the several sectors, base ring 14 is provided with turned-down flanges between which may be inserted the price tickets 18indicating the price of the belts in the particular sector at which the price ticket appears. The top of standard 10 is provided with a knob 19 to which is attached a placard support 20 intended to contain an announcement or advertising card 21 directing the observers attention to the inerchandise displayed on the stand below.

The conical merchandise holding rack is preferably made rotatable relatively to the standard 10 so that by standing in the same position the buyer may turn the rack and examine all forms of mercl'iandise contained thereon. For this purpose a journal 22 is provided in standard 10 so that the conical rack may be rotated. This journal could obviously be made in the term of a collar mounting only the conical rack so that the whole standard 10 including the placard 21, would remain stationary. This relative movement between the rack and its supportpermits greater flexibility of use and eliminates the necessity of turning the whole stand on its casters or Walking around it in order to examine all of the merchandise contained thereon.

v The new display stand accordingly presents an effective and attractive manner of displaying merchandise, whereby the prospective purchaser may examine and select the articlehe desires from among numerous similar articles of a differentdesign and appearance without requiring constant attention from a clerk. The stand is simple and durable and of light Weight so that it may be moved from one place to another and placed in advantageous positions in the store Where the articles displayed thereby will attract the eye of the purchaser, While a particular form and design of display stand has been illustrated and described, various modifications may be made to suit the particular needs of service, and especially such modifications in design so as to ada )t the device to the dis olaying of merchan ise other than belts, w ich have been employed merely by way of illustrative example.

I claim:

Adisplay stand comprising a vertical sugport, an extension rotatably mounted there upon, downwardly extending angularly and radially disposed bars having theirinnerends connected to said extension, a series of rings positioned upon the bars and arranged exteriorly thereto, said rings increasing in diameter from the uppermost to the lowermost proportionate with the angular disposition of the bars, a second series of rings arranged inwardly of and secured to the bars, the rings oi said second series being spaced with re spect to the rings of the first series to form pairs of rings by means of which articles may be suspended for display, the space between the rings of each pair being governed by the dnnension of the bars, and the angular dis-' position of the bars being of such degree as to eliminate the overlapping of the space be tween the rings of one pairwith the space between the rings of any other pair.

In testimony whereof I aflix my signature.

ROBERT J. RADER. 

